Sustainability & service design @ Livework / Transport & SUSTAINABILITY / ELECTRIC CARS (BEV) technology
Ford EV services
Research and service design for drivers of Ford's Electric Vehicles in preparation for Beta in select EU markets.
Research, workshops, synthesis and analysis, findings classification, capturing insights, recruitment and testing preparation, go-to-market strategy and custom service ecosystem blueprint
Video source: Ford
Research, workshops, synthesis and analysis, findings classification, capturing insights, recruitment and testing preparation, go-to-market strategy and custom service ecosystem blueprint
Video source: Ford
Designed multiple services to include to FordPass and incentivise sustainable behaviors for EV (electric vehicles) drivers.
Prepared the service suite for testing and roll-out in select EU markets, and a strategy for the entire EU rollout.
Prepared the service suite for testing and roll-out in select EU markets, and a strategy for the entire EU rollout.
Ford
Partner, Lead, 2 Seniors (inc me), Junior + client team
3 months
3 months
Project background
Before 2022
Role: Livework wasn't involved
Research in the US and the UK, development of FordPass app for Ford owners, FordPass Rewards as a subservice, production of electric vehicles, customer insight indicating needs for sustainable services to come with the cars.
Before 2022
Role: Livework wasn't involved
Research in the US and the UK, development of FordPass app for Ford owners, FordPass Rewards as a subservice, production of electric vehicles, customer insight indicating needs for sustainable services to come with the cars.
EV service suite design + go-to-market strategy and plan
Q3 2022
Role: Service designer
Research and service design for drivers of Ford's Electric Vehicles in preparation for Beta in select EU markets.
Q3 2022
Role: Service designer
Research and service design for drivers of Ford's Electric Vehicles in preparation for Beta in select EU markets.
- Research (trends, competition, previous primary Ford research)
- Workshops (co-creative sessions throughout the project)
- Synthesis and analysis
- Findings classification
- Capturing insights
- Recruitment and testing preparation
- Go-to-market strategy
- 'As-is' service ecosystem blueprint
- 'To-be' service ecosystem blueprint
The project is ongoing with Ford EV services on the way >-<
Preventative health service
1.04g of CO2 is produced every time someone visits this web page.
4g of CO2 would be produced if one printed this web page (would take 4 A4 pages).
4g of CO2 would be produced if one printed this web page (would take 4 A4 pages).
